Large home appliance market "building cars" how far from realizing发布时间：2016-04-07
In recent years, along with new energy car, smart car from concept to practice of the rapid development of automobile products renewal behind pregnant with huge market space and growth, is becoming a hot spot of attract enterprise resources flow to the area. Google to building cars, baidu to building cars, apple will make the car... Recently, gree bought a new energy automobile enterprises, also would like to move into cars circle, time electrical appliances enterprise building cars dream become popular. "Gaining" build cars industry can dream into reality in the auto industry is gradually becoming an opening in the industry field, in the degree of marketization of enterprises continuously improve today, more and more hope to expand their business, to achieve product diversification strategy in the field of "outsider" start targeting car market, in succession to automobile manufacturing, a piece of hope from cars circle. Especially in recent years, with the new energy vehicles, smart cars from concept to practice of the rapid development of the automobile products renewal behind pregnant with huge market space and growth, is becoming a hot spot of attract enterprise resources flow to the area. Google to building cars, baidu to building cars, apple will make the car... More and more enterprises to start the car. Recently, gree bought a new energy automobile enterprises, also would like to move into cars circle, time electrical appliances enterprise building cars dream again become a hot topic. Building cars has long been a dream In fact, the industry is the "granddaddy" cross-border building cars, their car has long been a dream, just the way is not smooth. As early as 1997, chunlan group, it spent 730 million yuan to buy the loss-making nanjing dongfeng motor group co., LTD belongs to professional automobile manufacturing factory, renamed the "nanjing chunlan automobile manufacturing co., LTD.", opened in the field of home appliance industry in the precedent. In 2003, the orcs are also, by means of acquisition of equity acquisition shenyang double horse cars, suvs and pick-ups production permission, open up a new business areas of the automotive manufacturing, its more than a decade ago and with great ambition still can check it on the website. After that, a large number of home appliance enterprise seems to be inspired, began charged cars, such as waveguide, amoi, new flyer, shandong ducklings devoted a large number of well-known home appliance enterprises to enter the automobile industry. But unfortunately, they dream of building cars is not as smooth as expected. Even once into the domestic sales of the top five chunlan heavy card, also can't keep, finally in 2008 will hold 60% stake to the xugong group, chunlan automobile eventually quit the stage of heavy trucks. Subsequently, home appliance enterprises are the new extend out of the car business out some end, some transfer, some even if the individual is still in the brand's own a car, business, and also the planning of the strategic intent. More than ten years in the past, different age, the rapid development of Internet technology, new energy vehicles become the big heat, electrical appliances enterprise build car was lit dream again. Recently, gree group announced the acquisition of zhuhai silver, this is a very nice foundation and strength of new energy automobile enterprises, means that gree will be involved in the new energy vehicles. Previously, skyworth huang hongsheng founder group restructuring acquisition has gone through nanjing jinlong bus manufacturing co., LTD., selection of new energy bus opens the "second venture"; Once in the first round building cars are involved in the beauty, more recently, by the fusion of smart home and car networking, "curve" into the car again. The second round of the electrical appliances enterprise building cars boom is coming. Industry attractiveness As the pioneer of cross-border building cars, although the first round of the home appliance industry plans for building cars ended badly, but "once bitten, twice shy once bitten, twice shy" rule in the home appliance industry building cars this matter does not apply, a new wave of building cars has come. Appeal for home appliances industry, automobile industry has not disappeared. From the industry itself, it must have reached the critical period of transformation and upgrading. According to figures released by the ministry of industry and information technology, 2015 1 ~ 12 months, home appliance industry ratios of 95.0%, down 1.2% compared with the same period in 2014. 1 ~ 12, 2015 household electrical appliance industry main business income is 1.40839 trillion yuan, total fell 0.4% year on year. According to ping an securities analysis of the home appliance industry, home appliance industry revenue is expected to decline 3.36% in 2015, net profit growth of 7.54%, is the most difficult times in the last six years. Industry as a whole is difficult, giant gree is not immune. 2015 NianZhongBao display, gree electric appliances operating income fell 13% year-on-year, almost with the same period last year net profit flat; As a source of revenue nearly 95% air-conditioning business, in the first half of the air conditioning business revenue of 41.99 billion yuan, 2014 yuan in 2014, down about 17% year-on-year. Industry growth is slowing, the declining performance of home appliance enterprises have to seek other diversified development field. Although 2015 phase comparison, automobile industry has experienced the circumstances of market growth is slowing sharply, but according to corporate earnings reports, profit of listed companies is still rising. Byd's 2015 annual report, 2015 byd achieve business income is 80 billion yuan, up 37.48% from a year earlier. Net profit of 2.823 billion yuan, up 551.28% from a year earlier. Obviously, the performance of growth and development of new energy vehicles are highly correlated. The car industry, compared with a decade ago, new energy as a new growth point of the industry, but also for home appliance enterprises to form the new attraction. Both skyworth, gree, will be the realization of the "building cars dream" in the hope of new energy bus field. The reason is very simple, on the one hand, is the state and society is more and more attention to environment issue, new energy vehicles will become the future development trend, has a broad space for development; On the other hand, the support of state policies of new energy vehicles and constant high subsidies also make home appliances enterprises want a slice of this action. According to "much starker choices-and graver consequences-in planning, by 2020 the national new energy cumulative volume will reach 5 million cars, the market outlook; In respect of subsidies, the media estimates that in 2015, bicycle subsidies as high as 120000 yuan on average, pure electric passenger cars in addition to enjoying national subsidies, and in most of the subsidies to 1:1, a pure electric bus subsidies as high as millions of yuan. Even subsidies TuiPo step by step, the strength is still to be reckoned with. High profits and high subsidies, but also open up new markets, home appliance enterprise building cars, so why not?